We’re Back

By Ray Schultz

Finally. After weeks of technological buffoonery, I’m happy to announce that the TellAllmarketing Blog is back up.

After a fashion. My old blog simply died one day—you could no longer access it. And it was beyond my technical skill to figure out why.

So I engaged WordPress, and created this new version, which looks a little like the old one. Granted, I’ve got questions to answer going forward—like what to do with the dead site. Do I repost the 700 or so items that had piled up, starting in 2010?

I’ve decided not to. I don’t want to be like the Nelson Algren character who saved old racing forms “against a day when age would lend them some value; as age had in no wise increased his own.”

But I have recycled some oldies for the record, like my interviews with Art Spiegelman and Charles Ludlam.

The question might be asked: Just what is the TellAllmrketing Blog about?

In theory, it’s about marketing. But it also delves into the history of marketing, especially the direct mail medium.

It may be true that those who ignore history are condemned to repeat it. But there’s a more positive reason to study it—to get an idea of our heritage, and how our forebears solved their problems.

The blog also contains appreciations of writers I admire. I’m no literary critic— these pieces are an excuse for sharing long quotes by the authors. In the end, it’s all about writing.

This isn’t the first time the blog has gone dark. It tends to suffer when I’m working on a deadline.

Deadlines? Yes. I write content for cutting-edge firms like Aimia and IBM, doing everything from blogs to white papers.

I’ve also been writing books. I’ve finished one on boxing, titled The Man With the Brass Jaw, about the great Cuban journeyman Angel Robinson Garcia. And I’m writing a commissioned biography of a leader in the distance-selling business, a direct marketing legend whose name you will recognize when it’s published.

In the interim, please forgive the typos, missing headlines and other errors that pop up on the blog. It’s clear I have hardly mastered this process.

But enough of all that. It’s Memorial Day. Let’s remember our departed heroes and return to work on Tuesday. Have a great weekend.







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